Eliminate 'Can I Help you?' Research says that 'Can I Help You?' is only effective 10% of the time. Missing out on 90%. (not sure who does this research, but it feels like 10%). A little focus, authenticity and creativity goes a long way to increasing this percentage. I suspect people using the … [Read more...]
Small business Ideas from the Dog
Well, not from the dog - but because of him. I discovered a delightful store where great 'small business' ideas are implemented. 5 Small Business Ideas from 'The Nautical Dog' 1) Acquire contact info in a pleasing way / Nurture 2) Customers - Strengthen Relationship with existing 3) Create from … [Read more...]
Case Of The 200K Presentation Fail
While consulting with a firm of about 70, I was asked to review phone systems for purchasing (Simple enough). We arranged a presentation with three of the most popular vendors, gave them budgets and desired features. The first presentation lasted 2 hours, overusing powerpoint and industry … [Read more...]
